NEW: Venture School — Launch a company in 12 weeks!Learn More
Go from idea to launch in 12 weeks at Venture School

How Can There Be Race Cars In Marlboro Country? | Rob Petrovich Marketing

Stay up to date on weekly events

Subscribe
by Javia Gilliam
April 30, 2018
When:
October 15, 2019 @ 7:00 pm – 8:00 pm
2019-10-15T19:00:00-05:00
2019-10-15T20:00:00-05:00
Where:
The Venture Café Gathering (James Crutchfield)
4240 Duncan Ave
St. Louis, MO 63110
USA
How Can There Be Race Cars In Marlboro Country? | Rob Petrovich Marketing @ The Venture Café Gathering (James Crutchfield) | St. Louis | Missouri | United States

Open-wheel, Indy cars aren’t the first things that come to mind when you think of Marlboro Country, but there they are. So, how exactly do they fit in with the Marlboro brand narrative, one built on the dramatic symbolism of the cowboy and American West?

Who better to help answer that question than Rob Petrovich who spent 3-years writing for Marlboro, one of the world’s most iconic brands. Come along for an adventure in branding as he shares his unique perspective on the core creative principles for Marlboro Country advertising, and how that thinking still applies to brands today.

 

Stay up to date on weekly events

Subscribe