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How Can There Be Race Cars In Marlboro Country? | Rob Petrovich Marketing

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by Javia Gilliam
April 30, 2018
When:
October 15, 2019 @ 5:30 pm – 6:30 pm
2019-10-15T17:30:00-05:00
2019-10-15T18:30:00-05:00
Where:
Venture Café Night: 39N (Langenberg)
975 N Warson Rd
St. Louis, MO 63132
USA
How Can There Be Race Cars In Marlboro Country? | Rob Petrovich Marketing @ Venture Café Night: 39N (Langenberg) | St. Louis | Missouri | United States

Open-wheel, Indy cars aren’t the first things that come to mind when you think of Marlboro Country, but there they are. So, how exactly do they fit in with the Marlboro brand narrative, one built on the dramatic symbolism of the cowboy and American West?

Who better to help answer that question than Rob Petrovich who spent 3-years writing for Marlboro, one of the world’s most iconic brands. Come along for an adventure in branding as he shares his unique perspective on the core creative principles for Marlboro Country advertising, and how that thinking still applies to brands today.

 

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