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Managing a PR Crisis in Today’s Media Landscape | Weber Shandwick

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by Christina Celuzza
April 30, 2018
When:
April 18, 2019 @ 7:00 pm – 8:00 pm
2019-04-18T19:00:00-05:00
2019-04-18T20:00:00-05:00
Where:
The Venture Café Gathering (James Crutchfield)
4240 Duncan Ave
St. Louis
MO 63110
Managing a PR Crisis in Today's Media Landscape | Weber Shandwick @ The Venture Café Gathering (James Crutchfield) | St. Louis | Missouri | United States

What leads to a crisis? This was once relatively simple to determine – perhaps it was an angry consumer taking to Twitter to share frustrations, or a local news story that gained national attention. Today, technological advances and the rise of bots, fake news, the dark web, and artificial intelligence, means the root of a crisis has become extremely challenging to pinpoint.

So, how do companies in today’s changing media environment adjust to social crisis management accordingly? Crisis expert David Krejci, Executive Vice President at global public relations firm Weber Shandwick will discuss important communication tools for navigating the nuances of today’s digital-forward landscape, how to get ahead of a crisis and ways to dissect the method and motive of the conversation to determine the best course of action.

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