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Successful Podcasting | Center for Innovation and Professional Development, Webster University

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by Tyler Mathews
July 13, 2019
July 18, 2019 @ 5:00 pm – 6:00 pm
The Venture Cafe Gathering (James Crutchfield)
4240 Duncan Ave St. Louis
MO 63110 USA

According to Nielsen Q3 2017 statistics, 50% of all homes listen to podcasts regularly. 112 million Americans listened to a podcast in 2017, according to a recent report from Edison Research. That number is up 11 percent from 2016. Overall, 40 percent of Americans age 12 or older have tuned into a podcast at some point. As the popularity of podcasting grows so do the opportunities to reach an audience on every imaginable topic. Podcasting in the business world is now commonplace. 69% of people surveyed agree that podcast ads made them aware of new products or services. Learn about podcasting basics from Jim Singer, a seasoned 45 year radio veteran. His work includes seven years as an on-air personality as well as more than 30 years as a production director and ultimately program director for several St. Louis area stations.

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